Schimmel Orthodontics · Video project
Over-Bite vs Over-Jet Differences
A bite-condition explainer created for Schimmel Orthodontics. Makes a commonly confused treatment topic easier to communicate before a consultation.
← All case studiesOrthodontist SEO + AEO · Patient lead generation
More Patient Inquiries. +224.3% Organic Search Clicks.
SEO and AEO focused on hot-lead opportunities for braces and Invisalign: treatment-focused website inquiries, local GBP calls and discovery in Google, Google AI Overviews and ChatGPT.
Schimmel Orthodontic AssociatesBraces + Invisalign leadsSEO · AEO · Content · Video
- Practice focus
- Orthodontics
- Lead focus
- Braces + Invisalign inquiries
- Project services
- SEO · AEO · Local search · Content · Video
Patient lead generation
The result that matters: more patient inquiry opportunities.
Connect high-intent provider, treatment and financing searches with a clear way to contact the practice.
More opportunities to connect with people researching braces and Invisalign.
A phone inquiry path for patients actively considering orthodontic care.
Visibility in ChatGPT, Google AI Overviews and Google AI Mode.
Measured Google growth
More visibility for the practice. More visits from search.
Stronger search discovery brings more prospective patients into treatment research and a clear path to contact the practice.
+224.3%Organic search clicks
+366.5%Search impressions
Strong positions for searches that lead to treatment inquiries.
Selected rankings for treatment, financing and clear-aligner searches that reflect active patient research.
| Patient search | Reported position |
|---|---|
| pay monthly for braces | #2 |
| braces for crowded bottom teeth | #3 |
| orthodontist payment plans | #3 |
| braces monthly payment | #3 |
| braces monthly payment plan | #4 |
| financing for orthodontics | #5 |
| spark clear aligners cost | #6 |
| spark invisalign | #7 |
The starting point + growth goal
Build a stronger path to braces and Invisalign leads.
From limited treatment leads to more inquiry opportunities
The starting point included limited treatment inquiries and AI discovery. The goal was to reach patients actively researching treatment and make contacting the practice easier.
A stronger website and authority foundation
The initial review identified technical SEO structure issues, duplicate content, thin treatment pages, minimal FAQs, absent schema and entity connections, and limited PR backlinks. These became priorities in the search and content strategy.
The work delivered
Treatments, patient questions and local intent working together.
Technical SEO, treatment content, local visibility and E-E-A-T worked together within one search strategy.
Strengthen the site structure.
Improve treatment and condition architecture, internal links and technical foundations so important pages connect clearly with search intent.
Consolidate and deepen treatment content.
Address duplicate content and thin pages with useful braces, Invisalign, local provider and payment information designed around real patient questions.
Make the next answer easy to find.
Expand treatment, suitability, comparison, cost and consultation FAQs for parents and adults considering orthodontic care.
Connect the practice, clinician and treatments.
Build accurate structured data and entity relationships across the practice, orthodontist, location and clinical content.
Develop relevant PR and backlink opportunities.
Connect orthodontic expertise with relevant publications, expert commentary and useful resources that support practice authority.
Guide treatment intent into inquiries.
Connect local search, Google Business Profile, treatment content and patient education with prominent contact and consultation paths.
Original work · Video + patient education
Make complex orthodontic questions easier to understand.
The featured hero video and treatment explainer below turn common orthodontic questions into clear visual education.
Schimmel Orthodontics · Video project
How an Impacted Canine Is Treated and Guided Into Place
An orthodontic procedure explainer created for Schimmel Orthodontics. A visual asset for condition-page education, treatment questions and social distribution.
AI features + hot-lead intent
Be discovered where patients ask who to choose.
Answer-focused treatment information and clear practice expertise support discovery across traditional and conversational search.
Be visible when patients ask search and AI who to choose.
ChatGPTTracked mentionsGoogle AI OverviewsTracked mentionsGoogle AI ModeTracked mentions
Tracked mentions across these platforms extend the practice’s discovery into conversational search, including an observed orthodontist recommendation in ChatGPT.
Patients actively comparing providers.
Reach people searching for a nearby provider and comparing local treatment options.
Braces and Invisalign questions.
Use focused treatment information and clinical expertise to help prospective patients take a clear next step.
Payment and consultation searches.
Connect affordability questions and provider research with straightforward forms and call paths.