SEO, Google Maps, AEO + GEO32% · $3,200
Compounding visibility for treatment, local and AI-assisted searches.Free high-value patient marketing mix tool
Cosmetic Dentist & Orthodontist Marketing Mix + ROI Calculator
Split one monthly budget across cosmetic dentistry SEO, Google Maps, Google Ads, social media, video, patient reactivation and other channels—then forecast qualified leads, consultations, accepted cases, collected revenue, ROAS and ROI.
Build a connected marketing mixBalance compounding search visibility, high-intent demand capture and awareness instead of evaluating only one channel at a time.
Apply for a Strategy Call →01
Set your practice and growth plan
02
Recommended monthly marketing mix
Veneers & smile makeovers · Competitive suburb · Increase accepted high-value cases
Google Search + Local Services Ads28% · $2,800
Capture patients actively comparing providers and consultations.Facebook + Instagram Ads21% · $2,100
Build demand with transformation proof, education and retargeting.YouTube, TikTok + Short-Form Video8% · $800
Explain treatment, answer objections and create local awareness.Influencer + Creator Partnerships3% · $300
Test credible local reach with documented attribution.Direct Mail + Patient Reactivation2% · $200
Reach selected households and qualified existing-patient audiences.Print, Radio, Podcast + Connected TV1% · $100
Use selectively when reach, frequency and call tracking are viable.Referral, Community + Partnership Campaigns5% · $500
Strengthen professional referrals and high-trust local demand.03
Projected full-mix return
Projected marketing ROI370%
$36,953 after marketing spend and your 65% contribution-margin assumption.
How ROI is calculated(Projected contribution profit − total marketing budget) ÷ total marketing budget. ROAS uses collected revenue ÷ budget and does not account for treatment costs.
35Qualified leads
→14.7Booked consults
→11.5Completed consults
→4.0Accepted cases
Planning note: Channel allocations and results are editable planning estimates—not benchmarks, financial advice or performance guarantees. Validate the mix against your market, attribution, collected revenue, creative capacity, variable treatment costs and accepted-case data before spending.
Cosmetic dentistry marketing mix
Allocate the budget across the full high-value patient journey.
Balance compounding and immediate demand
Cosmetic dentistry SEO, Google Maps, AEO and GEO build durable visibility. Google Ads captures active demand while social, video and partnerships create awareness and strengthen consideration.
Separate ROAS from ROI
ROAS compares collected revenue with the full marketing budget. ROI also applies an estimated contribution margin so treatment-related variable costs are not ignored.
Measure the entire qualified-patient funnel
Track qualified leads through booking, attendance and case acceptance, then compare the resulting collected revenue, cost per accepted case and break-even target.
Turn the projection into a patient-growth plan
Apply for a Strategy Call →Find the visibility and conversion gaps costing you high-value cases.
Apply for a strategy call to review your treatment priorities, local market, lead quality, follow-up process and opportunities across Google Search, Maps and AI-assisted discovery.
Dental SEO agency · 12-month growth partnership
Need stronger dental SEO rankings and more accepted $5,000–$60,000+ cases?
We build SEO, AEO, GEO and AI feature visibility for cosmetic dentists and orthodontists—targeting high-value patient ICPs most likely to qualify, convert, attend a consultation and accept treatment for braces, Invisalign, veneers, smile makeovers or dental implants.